Negotiation | 25 mins

Ask a Negotiator Episode 9 – The Trilogy of Persuasive Negotiation

Philip Williams, CEDR Trainer, Mediator & Coach


Philip Williams, Hostage and Crisis Negotiator & CEDR Trainer

Ben Thomson, CEDR Content Strategist


Ben Thomson, Content Strategist, CEDR

What is the one thing people miss in negotiation every time?

In this episode of #askanegotiator, Philip Williams draws on the teachings of Ancient Greece to help you understand how you can be more persuasive in your negotiations.

During the podcast, Philip uses a particular advert to illustrate his point. It can be viewed here.

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